Your organization’s strategy should be simple and usable. Chris joins Pat and Cody to demystify “strategy”. They share examples of companies who get it right and provide a framework for developing three strategic filters that should provide the context for all decision-making.
Notes
00:48 — Six Critical Questions every company must answer
01:05 — Question 1: Why do we exist? One questions every company must answer
01:11 — Question 2: How do we behave? Creating culture and values
01:17 — Question 3: What do we do?
02:02 — Question 4: How will we succeed?
04:12 — Patrick Lencioni describes how The Table Group boils down strategy to 3 simple things
05:31 — Patrick Lencioni, “A strategy needs to be understandable, memorable, actionable and wise”
06:00 — Chris Jenson on mistakes companies make between strategy and goal setting
06:45 — Patrick Lencioni defines what “empowerment” should mean
09:20 — Patrick Lencioni gives examples of companies that use simple strategies effectively
13:55 — Chris Jenson talk about the difference between customer satisfaction and strategy
15:00 — Cody Thompson talks about the dignity of the human employee
16:28 — Chris Jenson talks about Mixbook.com’s strategic anchors and how they use them
20:40 — Patrick Lencioni explains why most companies are not strategic
21:43 — The Table Group’s strategic anchors and how we use them
27:27 — Patrick Lencioni recommends The Discipline of Market Leaders and defines its importance
28:40 — Product Leadership
29:48 — Customer Intimacy
31:48 — Operational Excellence
35:01 — Cody Thompson summarizes how you can make strategy simple
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